In the vast world of the internet, where websites strive for visibility and prominence on search engine results pages (SERPs), SEO (Search Engine Optimization) acts as a companion. Whether you’re new in the field of digital marketing or a well established business, knowing about SEO is really important. It’s like giving your website a boost to rise to the top of the internet.
So, where do you begin? Well, the journey starts with some very important SEO tools. Consider them your SEO toolkit, ready to help you in building your online presence. These tools include SEO audit, keyword research tools, keyword analysis tools, website optimization tools, backlink analysis tools, website traffic analysis, SEO site checkup, and more.
In this article, We’ll outline the most important SEO tools that every newbie and company should become familiar with. As you start the thrilling journey of boosting your internet presence, these tools will be your reliable allies.
So, here is the list of must-have SEO tools that will propel your website toward success.
1. SEMrush
SEMrush remains one of the most comprehensive SEO tools on the market. It offers a wide range of features like keyword research, site audit, backlink analysis, and competitor research. SEMrush’s user-friendly interface makes it suitable for both beginners and seasoned SEO professionals.
SEMrush is not just a valuable SEO tool; it’s a powerful ally in understanding your digital competition. With SEMrush, you can dig deep into rival strategies and discover insightful data that will help you with your own SEO initiatives. Additionally, its real-time data updates guarantee that you always have the most up-to-date information available, assisting you in staying ahead of the SEO competition.
SEMrush Pricing (2023):
- Pro $129.95 monthly (5 projects)
- Guru $249.95 monthly (15 projects)
- Business $499.95 monthly (40 projects)
2. Ahrefs
Ahrefs is well-known for its strong backlink checking with the Ahrefs traffic checker. It helps you see who’s linking to your site and learn from your competitors. Ahrefs also offers a helpful Ahrefs keyword planner, so you can find the best keywords. You can also check your site with Ahrefs and see how your content is doing. It’s great for making smart choices based on data.
Ahrefs Pricing:
- Lite $99 monthly
- Standard $199 monthly
- Advanced $399 monthly
- Enterprise $999 monthly
3. Ubersuggest
Ubersuggest, created by Neil Patel, provides affordable tools for keyword research, backlink checks, and content ideas. It’s easy to use, making it perfect for SEO beginners. With Ubersuggest, you can find both popular keywords (head terms) and specific, less common phrases. You’ll receive many suggestions to improve your content. Plus, it gives you info on competition, search volume, and seasonal trends, helping you plan your strategy effectively.
Ubersuggest Pricing:
- Business $49 monthly (7 Projects)
- Individual $29 monthly (1 Projects)
- Enterprise / Agency $99 monthly (15 Projects)
4. Moz Pro
When it comes to SEO, Moz is well-known. It is one of the oldest SEO tools still in use today, having been around since 2004. Moz Pro is a trusted choice in the SEO world.
It has features like a domain authority checker, keyword research, checking your site, tracking your rank, and backlinks checker. These tools help you understand your website’s power and influence on the internet.
One cool thing it has is the MozBar, which gives you real-time SEO information as you browse the web. Moz Pro is like an all-in-one toolbox for SEO, and it’s user-friendly.
Moz Pro Pricing:
- Standard $99 monthly
- Medium $179 monthly
- Large $299 monthly
- Premium $599 monthly
5. Google Search Console
Google Search Console, a tool from Google, is an important tool that shouldn’t be ignored. It provides you an essential information regarding how your website is performing on Google Search, including if it is being indexed, what terms people are using to locate your site, and how mobile-friendly it is.
This tool is a must if your business depends on people finding you through search engines. It’s like a free guide from Google that helps anyone with a website see how they’re doing on Google Search. It highlights what is effective and where changes may be made to attract more relevant visitors to your website.
Pricing: Google Search Console is a free
6. Screaming Frog SEO Spider
Screaming Frog SEO Spider is a special tool for looking at websites. It helps find problems with how a website is set up for search engines. This tool is especially good for big websites and companies that manage many sites. While it doesn’t do everything other tools can, it’s very important for the technical side of SEO. Here’s what it can do for you:
- Find broken links.
- Look for redirects, both short-term and long-term.
- Metadata analysis.
- Find any content that’s the same in more than one place.
- Review the instructions for search engines, like robots.txt.
- XML sitemap creation.
- Site architecture analysis.
Pricing: $259 Per Year
7. Google Analytics
Google Analytics is like a tool that helps you understand how your website is doing and how people interacts with it. It’s part of Google’s marketing tools and it’s free if you have a Google account.
Google Analytics is used by people to monitor the performance of their websites and to get information about the visitors. It helps with identifying the source of the majority of visitors, determining the success of marketing initiatives, and monitoring when customers make purchases or add items to shopping carts. It also helps find trends in how people use the website and gives information about the visitors, like their age and interests.
Google Analytics is used by a lot of small and medium-sized online businesses to understand their customers better, improve their marketing, drive more traffic to their websites, and keep customers coming back.
Pricing: Google Analytics is a free
8. SE Ranking
SE Ranking is a budget-friendly SEO tool. It has many useful features like a Keyword Rank Tracker, website Audit, Backlink Monitor, SERP Checker, and more.
It’s great for small businesses and individuals who want to do SEO without spending too much. SE Ranking is a tool to help people make their website show up well on search engines. It has lots of features but keeps things simple on its dashboard.
SE Ranking Pricing:
- Essential $55 monthly
- Pro $109 monthly
- Business $239 monthly
9. SpyFu
SpyFu is a tool that helps digital marketers do better on the internet. It’s a great tool for finding the best search terms your competitors use in their ads and people look for their websites. Lots of digital marketers use SpyFu to get information about their competition and find out what works well.
SpyFu is a tool for SEO and PPC (pay-per-click) advertising. It’s really good at collecting data from the internet to help marketers do better online.
SpyFu Pricing:
- Basic $39 monthly
- Professional $79 monthly
- Team $299 monthly
10. Majestic
Majestic is a special tool for looking at backlinks. It has one of the biggest link databases around. This tool helps you see who’s linking to your website and where you can get more links. Unlike some other tools like Ahrefs or SEMrush, Majestic only looks at backlinks. It doesn’t do things like keyword research or website audits. It’s all about the links.
Majestic Pricing:
- Lite $49.99 monthly
- Pro $99.99 monthly
- API $399.99 monthly
11. Serpstat
Serpstat is a low cost SEO tool with lots of helpful features like finding keywords, website analysis, and backlink monitoring. It also gives detailed data on at what competitors are doing and ideas for content creation. It’s great for people who love SEO and small businesses. With Serpstat, you can see what ads your competitors are using and find special keywords. It helps when other keyword tools can’t.
Serpstat Pricing:
- Individual $59monthly
- Team $119 monthly
- Agency $479 monthly
12. Yoast SEO
Yoast SEO is like a special tool for websites that use WordPress. It helps your website do well on Google and makes sure your content is easy to read and good for SEO. Whether you’re new to this or an expert, Yoast SEO makes SEO simple so that anyone can improve their online visibility.
Yoast SEO Pricing:
- Free version
- For more features: $99 per year
13. Bing Webmaster Tools
Bing Webmaster Tools, also known as Bing WMT, is a free service from Microsoft. It helps website owners get their sites on Bing’s search engine and keeps an eye on how they’re doing. You can think of it like how Google Search Console is for Google.
Bing Webmaster Tools gives you useful things like info on how your site is doing in search, control over how Bing looks at your site, and even checks on the links to your site from other places. Plus, it offers tools to find good keywords, make sure Bing knows about your site quickly, and keeps you safe online with security alerts.
And the best part? It’s all free!
14. Answer The Public
Answer The Public is a free tool that monitors what people search for on Google and Bing. It helps you find keywords and phrases related to a topic. This tool also shows you how often people search for these words and how much it might cost if you want to advertise with them. For example, if your business is about bikes and you type in ‘bike shirts’ on AnswerThePublic, it will tell you what other words people often search for when looking for bike shirts.
AnswerThePublic Pricing:
- Free version (with limited search limit)
- Individual $9 monthly (1 user)
- Pro $99 monthly (up to 3 users)
- Expert $199 monthly (unlimited users)
15. Woorank
Woorank is like a detective for your website’s SEO. It checks everything that can make your site do well or have issues. Simply enter the URL of your website, and it will provide you with a complete analysis on how your site is performing in search engines. Utilizing Woorank is quick and easy. It examines your website from Google’s point of view and provides you with instant feedback on the technical, on-page, and off-page SEO of your website.
Woorank Pricing:
- Pro $89.99 monthly
- Premium $199.99 monthly
16. GTMetrix
So, what exactly is GTMetrix? It’s a tool for checking how well your website works. It comes from the folks at GT.net, who are famous for another tool called Pingdom that measures website speed. The primary responsibility of GTMetrix is to evaluate the functionality of your website and provide you with a list of improvements that may be made.
Here’s why it’s useful: a functioning website benefits both visitors and search engines. In this way, GTMetrix aids in your attempt to improve the speed and usability of your website. It is comparable to having a website doctor who diagnoses any problems and advises you on how to remedy them. Additionally, it’s easy to use!
GTMetrix Pricing:
- Basic is Free
- Solo $10.67 monthly
- Starter $21.25 monthly
- Growth $42.50 monthly
17. Grammarly
Grammarly is a helpful tool for writing. It’s like having a friendly editor by your side. When you type, it checks for mistakes in your spelling, grammar, and even suggests better words to use. It’s great for emails, essays, and even social media posts. Grammarly makes sure your writing looks and sounds good, making it easier to communicate and get your message across.
Grammarly Pricing:
- Basic is Free
- Business $15 monthly
18. ChatGPT
ChatGPT is an excellent SEO tool. For your content, it’s like having a smart assistant. It allows you to ask questions, receive keyword suggestions, and even get help with producing blog posts and meta descriptions. Your SEO job will be simpler and more effective using ChatGPT. It’s like having a wise friend who can help you navigate the search engine optimization industry.
ChatGPT Pricing:
- ChatGPT is a Free service
- Upgrade version $20 per month